Jelena Petrov
Jelena Petrov is recognised as one of the core team of coaches that were instrumental to bringing the International Coaching Federation (ICF) to Serbia. She also served as Director of Membership & Vice President for the ICF Serbia Chapter. Her early professional career began as a research analyst for the well known B92 Television and media company, in Serbia and progressed to Human Capital Manager at Citadel Securities, the distinguished market maker. The experience gained with these firms led her to become one of the first accredited coaches in Serbia, as far back as 2008, and went on to work with companies as CocaCola HBC, Lidl, Schneider Electric, and TetraPak.
“The easiest way would be to say this is their problem…”
As a result of her ardour and character, Jelena was shortlisted for the prestigious ICF Young Leader Award in 2021. This is true testament of character which she brings to her coaching. Jelena explains, “My highest guiding principle is to remain authentic and, at the same time, extremely responsible in applying a coaching approach”. She bares the mark of a formidable coach!
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