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Daniella Rubinovitz

Discover The Dynamic Workings Of Art Through Images

Daniella Rubinovitz is a world renown artist with installations in New York, Netherlands, Denmark, Germany, Italy and recently at the Soestdijk Palace, in Utrecht, The Netherlands. She is passionate about expressive painting where she utilizes different techniques to allow perception, emotion, change and behaviour to evolve through painting and has run expressive painting retreats. She is also the author of “SMART, How Art inspires action in Business”

“As we are touched by lines, colors and forms, we relate to the world through visual creativity”

A certified Co-Active Coach, Daniella is possibly at the forefront of coaching evolution using science and art to deliver her Coaching and Art Therapy, a powerful medium to allow individuals to express themselves through creative problem solving.

Daniella’s Studio
By utilizing all her learning (academic and professional), education and life experiences, Daniella Rubinovitz  built a state of the art environment at her Atelier. Clients enjoy incredible insight, Art creation as a core element and  her overflowing passion for richness in life.

Total Years of Coaching
Business Coaching
Art Therapist
Life Coach
Corporate Coaching
International Coaching
Evidence Based Coaching
Philosophical Based Coaching


In addition to working as an artist for over 17 years, Daniella Rubinovitz earned the following academic qualifications:

Bachelors of Art Therapy, from the
University of Applied Sciences Leiden, NL

Bachelors of Arts from The School of Museum of Fine Arts, at Tuft, Boston, Massachusetts

Masters in Industrial Design from Pratt Institute Brooklyn, New York, both in the US.

Masters of Technology Management Stevens Institute of Technology, Hoboken, NJ, US.

Daniella solidified her unique form of coaching further through her Coaching certifications:

Professional Coactive Coach (CPCC) from the The Coaches Training Institute (CTI)

-Associate Certified Coach (ACC) International Coaching Federation (ICF)


"I create a learning mindset, to set the stage of being in the moment to identify where we are and where we want to go.

As I worked in the corporate world for ten years, as well as in the worlds of fine art, art therapy and professional coaching, I discovered the dynamic workings of art. In SMART (my methodology) you will learn how to translate the nonverbal nature of art and apply it to verbal, day-to-day topics"


"Before I met Daniella, my coach, even though it seemed that I had everything one could ask for, I wasn’t happy. I felt unfulfilled."

An Interview with me

ETIMY:    “How would you like to be perceived by your clients”

Daniella Rubinovitz:  “Working with me is said to be way out of the box, innovative, practical and fun. I love it when my clients remember who they are.”

ETIMY:    “What makes you good at what you do?”

Daniella Rubinovitz:  “I combine my knowledge of reading images and asking powerful questions to create possibilities. Through years of experience I am able to get everyone to express through art. No experience is necessary.

ETIMY:    “Whats really fun to do in your job as a Coach?”

Daniella Rubinovitz: “It’s fun to offer creative exercises on the spot with follow up questions that move my coachee. Its also really fun to witness when my coachee trusts and feels confident for the first time to use drawing and painting as a tool, just like writing.

Discover more about Daniella Rubinovitz, Coach and Art Therapist:


After graduating as an industrial designer Daniella Rubinovitz worked in the high tech corporate world, in New Jersey, USA. She created products for communication and worked on teams of engineers to create aesthetics and human factors for new technologies; Daniella invented 3 US Patents.

Following her Masters of Technology Management Degree, Daniella headed the inception and development of an internal Industrial Design Division in Europe.

Her passion for personal development led her to complete her coaching certification and subsequently wrote “SMART, How Art inspires action in Business” a coaching based book which applies for both personal and business needs.


For over eight years, Daniella Rubinovitz offered art as a tool for personal development. She offered courses, workshops and weekend retreats at Atelier Molenpad, in Amsterdam, The Netherlands, where she fostered the safe feeling for art creation in adults, without the need of art experience.

“I fuse the disciplines of Coaching and Art Therapy into a SMART methodology. The backbone of this methodology starts at the present moment. Here the creation of: space, movement, art, receiving and transformation shift old beliefs and habits. Drawing and painting are methods that I use to express and dig deeper.”

Art therapy is a relatively new human service in the field of psychotherapy. Because art therapists are trained both in art and therapy, they are knowledgeable about human development, psychological theories, clinical practice, the healing potential of art.


My Thoughts

The tool of art is a birth right for all of us. Unfortunately, many have been discouraged, and even told at a young age that they aren’t talented, creative, and to better leave the art for others. This is true whether you are an individual, (financially secure or not), a corporate executive, or entrepreneur.

In this day and age, creativity allows our whole brain to thrive. I believe, we use our whole brain to become a content, empowered person. The power of fostering this creativity enhances our ability to see new perspectives, to be brave, and to believe in ourselves.

Your Future

With the understanding of the personal development process, I saw that the next step was going for what we individually want. The individuals who were coached by my methodology over the last few years have achieved permission to thrive. They allow themselves to draw and paint as a tool to communicate with their inner self.

They have shifted their perspectives of their current situation. They have confidence to move and actualize their set goals. They know what it’s like to feel fulfilled in all areas of their life.