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Suzanne Lång

Fall Down Seven Times, Get Up Eight!

Suzanne Lång has an impressive international career spanning 8 countries and 3 continents. She has accumulated over 25 years of experience in global corporations such as Scandic, Samsung, Lotte, DFDS and Copenhagen Airports. Her wide experience of various company cultures, leadership styles and her own roles has culminated in her focusing on leadership development both for individuals as well as teams.

“I stand for continuous improvement and deliberate development which means always being curious about why things are as they are or why we do the things we do.”

Suzanne helps leaders understand the roles their minds play in their work, their relationships and their connection to themselves and others. This understanding points them to their innate resilience, their creativity and they are better able to manage change, especially in a fast-paced environment.

“Power is just the ability to affect change.” Martin Luther King Jr.

Transformation can only come from within. It comes from seeing something different. From a shift in consciousness. A shift in perception. An insight. Suzanne guides leaders to new insights and from this space they are able to experience themselves with fresh eyes, see more of who they are, and what is really possible for them, their leadership and their future.

Total Years of Coaching
Business Coaching
Executive Coaching
Life Coach
Corporate Coaching
International Coaching
Evidence Based Coaching
Philosophical Based Coaching


Suzanne has held diverse leadership roles from Sales and PR Manager, through to Operations Manager and has run her own Coaching business since 2012.

Coaching certifications:

2021- Professional Certified Coach (PCC) ICF Internationals credentials

-Certified Leadership & Business Developer (Upway AB)
-Professional Coach, pcc level (Gothia Akademi AB)
-Certified NLP Business Communication Practitioner (The International NLP Trainers Association)
-Certified JobMatch Talent Specialist (JobMatch Talent AB)
-Certified Time Management Consultant (Kompetensakademin Norden AB)


Suzanne explains, "As real change takes time, one of the programs I work with is a leader development program over a period of 8 – 10 months called Vägen Upp® (The Way Up). The program is relevant to both leaders with many years of experience and those who are relatively new in their leadership role." 

The Vägen Upp® Coaching programme combines individual coaching with theory. The main focus is on relevant challenges within the organisation, the leadership skills and effectively helps individuals develop with lasting results.

Suzanne’s coaching method is grounded in three fundamental principles and explains in simple terms how people create their experience in life and how our perception of the external world changes as our state of mind changes.

This understanding has a tremendous effect on our productivity, creativity and resilience, the ability to quickly recover after having encountered any kind of setback.

Suzanne also specialises in JobMatch Talent which is an occupational psychological test developed in Scandinavia during the past 19 years to provide a scientific basis when assessing individual awareness of strengths to promote areas of advancement or development


"As a result I have a deeper understanding of myself as a woman, mother and business owner. My motivation has returned and I now have clear goals for myself and my business as well as a well-defined plan for which steps I need to take to reach them."

An Interview with me

ETIMY:    “How would you like to be perceived by your clients”

Suzanne:  “I would like to be perceived as a warm, yet challenging coach who cares deeply about the process and often overwhelming experience of change. I know that my unique background and extensive studies in leadership, psychology and personal development offers the client new and various perspectives and benefits the client on many levels. “

ETIMY:    “What makes you good at what you do?”

Suzanne :   “I think that what makes me good at what I do is that my whole life I have struggled with many of the issues I coach on today. I have been through this extensive, all-consuming process of change myself, where my whole world had to fall apart in order for me to be able to put it back together again. Which I have done – but this time I did it on my terms”

ETIMY:    “Whats really fun to do in your job as a Coach?”

Suzanne: “It’s easier to ask what isn’t fun, because there is really nothing. I truly love everything about being a coach, working with individuals as well as teams. I think the most satisfying sessions are those where there has been a clear breakthrough and the client leaves, perhaps a bit vulnerable and tender, but visibly lighter and freer than when they came.

Suzanne is a high powered Coach that has both the ability and acumen to bring about effective Leadership:


“I am fortunate enough to have held several positions, through to Operations Manager where I experienced most aspects of a business environment with all the challenges individuals face. I am best at asking the difficult questions and challenging, in a good way; this is necessary in order to have breakthroughs that elicit real results and lasting change.”

There is not much that can replace corporate experience in ever changing business environments. Compounded by her passion for learning, whether it be in-depth studies in leadership, psychology, or leadership methods, you have a highly unique Coach with the experience, tutelage and the ability to execute.

“…There are no quick fixes to life’s many, often messy questions, for this reason the only effective way to work with my clients is over a longer period time to ensure change and lasting results.”


Suzanne uses a form of coaching called Catalyst Coaching© which combines coaching according to ICF’s core competencies with NLP, Neuro Linquistic Programming, ie. how the language and the words we use affect our behavior.

Suzanne’s main goal is to create awareness about the difference between being a manager and being a leader. The primary task of a leader is to develop more leaders. Besides results, a great leader is therefore also concerned with his employee’s well-being, inspiring them to take control, promoting autonomy and infusing them with a sense of responsibility and accountability, which in turns allows all to flourish.

In addition, The Way Upp® focuses on relevant challenges in the company and creates lasting results through specific goals that integrate the individual, leadership and business.



My Thoughts

“I imagine a world where organisations are willing to do everything possible to create a culture in which everyone – not just those few with obvious potential – are given permission and space to become aware of and acknowledge their own internal challenges and barriers. A culture where mistakes and vulnerabilities are not regarded as weakness, but seen as a strength and used as a catalyst for personal and company growth.”

“I was once a female Middle Manager myself, who aspired to earn a higher position. I understand the Good Girl syndrome and needed to learn how to be more assertive, or less assertive and to communicate and delegate with confidence.”


Your Future

“I specialise in building training’s for, and coaching top executives, teams and individuals resulting in more responsible and personal leadership. The benefits are a more connected, happier and effective relationship with your environment at work and at home.”

“Having undergone deep transformation myself I understand what it takes to create a life that I never thought was possible only 7 years ago, through hard work, dedication and perseverance.”

“Happy, Peaceful, Connected, Joyful”